Case Study · Walk-Through
Ático del Vigía
Ático del Vigía is a vacation rental property that wanted an SEO-optimized, custom website to showcase their apartment and attract guests directly - gaining more control over how the property was presented and generating their own traffic instead of relying on third-party booking platforms.
Client
All work
Ático del Vigía
Sam R. Dexter
Year
Build
2020
Hand-coded HTML & CSS
Web Design ● Content Review ● SEO ● Web Development
Design
01
Phase One
We decided on the look and feel of the site, identified a target audience, and worked through styling before building mockups. Starting from scratch, we began with a mood board and personas, then finalized color and typography, wireframed the responsive layouts, and created custom icons and a full design comp.
Color - palette & usage
Brand marks - custom icons
Typography - type scale & hierarchy
Wireframe - desktop & Mobile layouts
Design Comp - desktop & Mobile layouts
Phase two
Content & SEO
02
A full content review and SEO report came next, optimizing the copy so the site would be easy for its audience to find. Because the content was originally translated from Spanish into English, several adjustments were made so the language flowed naturally and supported stronger search performance.
Content audit - copy review & edits
SEO - keyword & on-page optimization
Phase three
03
Development
With the design and content finalized, it was time to build. This started with hand-coding the structure of the site in HTML, then styling it with CSS. Once built, we ran a round of revisions to make sure everything was right before launching it live.
HTML - site structure, hand-coded
CSS - styling & responsive build
A property with its own home on the web
The outcome
By completing these three phases, the project met its objectives: the property now has its own website with direct contact and reservation information, so guests can book without going through a third-party platform — and it's far easier for potential renters to find the apartment and get everything they need in one reliable place.
Direct
Booking capability (no platform fees)
Custom
Hand-coded HTML & CSS
SEO-ready
Optimized for organic search
Let's build something great together
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